Search, email, paid social and conversion work across three Shopify storefronts for a US retail group, run as one programme against one blended target rather than three separate ones.
Three Shopify storefronts serving overlapping audiences, each with its own ad account, its own email list and its own ad hoc content schedule. Budget moved between them on instinct. Nobody could answer which store earned the next marginal dollar of spend, because the three reports did not use the same definitions.
Measurement first: one analytics standard across all three stores, consistent campaign tagging, and a single dashboard the owner could open on a phone. Once the numbers were comparable, the decisions became obvious.
Then the channels, in order of payback. Email flows first: welcome, cart, browse, post purchase and win back on each store, segmented on behaviour rather than blasted to the whole list. Technical SEO next: collection and product template fixes, internal linking, and content built around the questions buyers were actually typing. Paid social last, once the site and the flows could convert the traffic it sent.
One senior lead across all three stores. A weekly creative test cycle shared between them, so a hook that works on one brand is trialled on the others within days instead of never. A monthly review against a single blended target rather than three separate ones.
Consolidating the three programmes did not just save duplicated effort. It turned each store into a testing ground for the other two, and the compounding comes from that shared learning rather than from any single tactic.
Frontend development embedded with the client own team: consolidating years of accumulated interface patterns into a documented component library and rebuilding the highest traffic member journeys against it.
Two years inside a Nepal based software firm, delivering client projects end to end. The grounding in how a build actually reaches production that the later freelance work was built on.
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