Two years inside a Nepal based software firm, delivering client projects end to end. The grounding in how a build actually reaches production that the later freelance work was built on.
An agency environment with a steady flow of client projects, fixed deadlines and real handovers. The kind of setting where you learn quickly what breaks between a design file and a production deployment.
Scoping that survives contact with a client. Estimating honestly and then defending the estimate. Writing code that a colleague can pick up on Monday. Handing a project over so that the client team can actually run it.
Most of the process on this site, the written scope, the two week cadence, the demo at the end of every stage, comes directly from watching which projects went well in that environment and which ones did not.
Search, email, paid social and conversion work across three Shopify storefronts for a US retail group, run as one programme against one blended target rather than three separate ones.
Frontend development embedded with the client own team: consolidating years of accumulated interface patterns into a documented component library and rebuilding the highest traffic member journeys against it.
Send a short brief: the product, the audience, what is not working, and what a good outcome looks like in six months. You will get a written reply within one business day, including an honest read on whether we are the right team for it.