Mobile App Development

Most failed apps are not badly built. They are badly scoped: a first release carrying eighteen months of ideas, shipped nine months late to an audience that has moved on.

Scope to the shortest useful release

Discovery ends with one decision: the smallest version that delivers the core value and can be judged honestly. Everything else goes on a list for after real people have used it.

Cross platform unless there is a reason not to be

Flutter and React Native cover the large majority of business apps at roughly half the cost of two native codebases. When a project genuinely needs native, because of heavy background processing, deep hardware access or demanding graphics, we will say so rather than force the framework.

Instrumented from launch

Analytics, crash reporting and event tracking are part of the first release, not a later ticket. Without them the second release is guesswork.

The stores are our problem

Provisioning, certificates, review guidelines, rejections, staged rollouts and listing copy. We handle the whole submission process and the resubmissions that sometimes come with it.

What you get

• Product discovery and a scoped, shippable first release
• Interface design for both platforms
• Cross platform or native build, whichever fits
• API and backend integration
• Push notifications, analytics and crash reporting
• App Store and Play Store submission handled for you
• Store listing copy and assets
• Iteration on real usage data after launch