Social Media Marketing

Social is two jobs that most agencies split badly: making things people want to watch, and buying distribution for the ones that work. We run both, which means the winning organic post becomes the ad, and the ad data tells us what to make next.

Pick fewer channels, properly

Being mediocre on five platforms beats nobody. We will usually recommend one or two, chosen on where your buyers already spend attention and where your product demonstrates well. A furniture brand belongs on Instagram and Pinterest. A B2B software company belongs on LinkedIn and almost nowhere else.

Creative is the targeting

Ad platforms have made audience targeting largely automatic. The lever left is the creative: the hook in the first two seconds, the offer, the format. So we test creative weekly, in structured batches, and let spend follow the winners instead of guessing at interest stacks.

Reporting you can act on

Reach and engagement go in the appendix. The front page is cost per acquisition, blended return on ad spend, and what we are changing next week because of them.

What you get

• Channel strategy: where your buyers actually are
• Monthly content calendar and production
• Short form video: hooks, edits, captions, thumbnails
• Paid campaign build, creative testing and scaling
• Audience, retargeting and exclusion structure
• Community management and inbox triage
• Weekly performance read with the next test named