Email Marketing

Email is the only channel where you are not renting the audience. It is also the one most businesses run as an afterthought: a monthly newsletter, an abandoned cart reminder set up two years ago, and a list quietly decaying in the background.

Flows first, campaigns second

Automated flows do the compounding work. Welcome, browse abandonment, cart and checkout recovery, post purchase and replenishment, review requests, win back. Each one runs continuously and each one gets measured on its own. We build these before touching the campaign calendar, because a flow you build once keeps earning while you sleep.

Segmentation that reflects behaviour

Sending everything to everyone is what kills deliverability and trains people to ignore you. We segment on what people actually did, and suppress the segments that are damaging your sender reputation.

Deliverability is a real discipline

If your mail is landing in Promotions or Spam, nothing else matters. We handle authentication, domain warm up, sunset policies for unengaged subscribers, and the list hygiene that protects the inbox placement you have earned.

What you keep

The account, the templates, the flows and the documentation are yours. If you decide to bring it in house, we will train your team rather than make the handover difficult.

What you get

• Account, deliverability and list health audit
• Core flows: welcome, browse, cart, post purchase, win back
• Segmentation built on behaviour rather than guesswork
• Campaign calendar and templates your team can run
• Testing on subject lines, offers and send timing
• Authentication, domain warm up and list hygiene
• Revenue reported separately for flows and campaigns