Social Media Marketing

Social Media Marketing

Strategy, content, and ads that move the metric.

Most “social media management” is posting random updates and hoping. We build measurable social programs — strategy, content production, paid amplification, and community — tied to a real business outcome.

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What’s included

1. Channel strategy

Platform-by-platform plan: which channels to invest in, what content type to lead with, what to measure. We pick fewer channels and win them.

2. Content production

Monthly content calendar, in-feed posts, carousels, short-form video (Reels, TikTok, Shorts), stories, and motion graphics. Shot, edited, and scheduled.

3. Paid social

Meta Ads (Facebook/Instagram), TikTok Ads, LinkedIn Ads — full-funnel campaigns with creative testing, audience research, and weekly optimization.

4. Community management

Inbox, comments, DMs, mentions — monitored and responded to in your voice within agreed SLAs.

Channels we run

Instagram · TikTok · Facebook · LinkedIn · YouTube · X (Twitter) · Pinterest · Threads

We’ll recommend the 2-3 that move the metric for your business — not all of them.

Our process

  1. Audit. Current performance, competitor analysis, audience research, brand voice.
  2. Strategy. Channels, posting cadence, content pillars, paid budget allocation, KPIs.
  3. Produce. Monthly content calendar built and approved before the month starts.
  4. Amplify. Best-performing organic content scaled with paid.
  5. Report. Monthly dashboard, quarterly strategy review.

Results we’ve delivered

  • +540% follower growth for a Kathmandu hospitality brand in 8 months.
  • 3.2x ROAS on paid Meta campaigns for a multi-region apparel retailer.
  • 22% engagement rate on a B2B LinkedIn program (vs. 1.5% industry average).

FAQ

Do you create the content or do I? We do — briefing, scripting, shooting, editing, and posting.

How big does my paid budget need to be? Realistic minimum is USD 500/month media spend per active platform.

What does engagement size look like? Organic-only retainers from USD 1,200/month. Organic + paid programs from USD 2,500/month + media budget.

Free social audit, no strings.

Tell us your handles. We’ll come back with a one-page diagnostic of what’s working, what isn’t, and the three biggest opportunities you’re missing.

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